Snuggle Puppy®: Trusted by Millions at the Start of the Puppy Journey

Snuggle Puppy is a category-leading brand in pet wellness, trusted by over 2 million new puppy parents during the critical early stages of pet ownership. Our innovative, anti-anxiety plush toys are designed to ease stress and support healthy emotional development. Featuring our signature Real-Feel Heartbeat™ technology, and now Smartbeat™, a motion-activated version that allows self-soothing without human intervention, Snuggle Puppy delivers proven comfort and connection when it matters most.